Billionaire donates millions to Brexit, but may lose them more from the undecided vote

May 17, 2016

Marmite

Billionaire Peter Hargreaves is the leading donator to the Out of Europe , or Brexit campaign. But other supporters worry that his enthusiasm for creative destruction may cost them the election

I have tried to remain an impartial observer of events in the build-up to the EU referendum.  This week [May 9-15] it has been easy, as David Cameron for the In group, and Boris Johnson for Brexit have been equally strident and over-the-top in their main offerings.

Shooting Self in Foot Award

But my candidate for a shooting-self-in-foot award is Peter Hargreaves

Much admired for his entrepreneurial spirit, Mr Hargreaves was a student at Clithero Grammar School, an education which equipped him in life to find success from a financial start-up ‘in the spare bedroom of his Bristol flat’ in the early 1980s.

More recently he has backed the Brexit campaign through his substantial financial resources and high voyage energy which helped him accumulate his Moola.

Not a vote-winning message?

But his message, while likely to bring a resounding round of applause at an Institute of Directors meeting, may not swing as many votes as he is hoping for.

Voting for uncertainty and creative destruction may be counter-productive among a sizable proportion of older voters believed to be sympathetic for a Brexit . It could produce the well-known Marmite effect.

Mr Hargreaves could consider staying stum, but sponsoring Uber to ferry voters to the polling stations.

Oops. Have I suggested a better use of his millions?


Uber’s image is taking a beating: How will the market react?

December 8, 2014

Uber barges ahead, picking up major criticisms of its business policies and practices. Will the marketplace result in a shift towards more responsible corporate behaviours?

The Uber story is heading for business case stardom. It started in 2008 as a brilliant ‘why didn’t I think of that’ idea of using new technology to revolutionize personal transport arrangements. The smart phone car service is now valued at $18 billion and rising.

Success factor no 1. Clever use of IT

The basic proposition is easy to understand. Personal travel could be revolutionized by the use of information technology.

Success factor no 2. The creative leap and ‘Why didn’t I think of that?’

The creative leap is easy to communicate if the initial AHA insight triggers the admiring and envious response ‘Why didn’t I think of that?’

Success factor no 3. ‘It’s so obvious. Why didn’t I do anything about it?’

Maybe the reception to its early adaption is the stronger if the now-obvious insight was already widely considered. Most of us might have speculated of using IT car-sharing. Über acted on the idea.

Success factor no 4. The founder and named executives are tennis nuts

Only partly true. The corporate web site introduces its team of dynamic young thrusters as sporting enthusiasts to a person.

The thumbnail sketch of CEO Travis Kalanick lists his achievements as founder of the first P2P search engine, and as someone who ‘racked up the second highest Wii Tennis score in the world’. It seems somewhat less keen to reveal that Travis is approaching 40, a rather ancient codger among the Wii-wielding juveniles of California’s Venture community.

No brainer or roller coaster?

Like all radical innovations, Uber looks to be thriving in crazily dangerous conditions, more roller-coaster than no-brainer for market activists.

The matter of corporate social responsibility

A highly damaging story is bubbling up [November 2014] over errors of corporate social responsibility. The whiff of near adolescent energy and self-confidence in the web-site is being linked to an apparent pride in a corporate skill at accessing information of potentially valuable but illegal kind from its customers. As such tracking is part of the Corporate USP, the story at very least suggests insensitivity to its CSR implications.

Maybe in the dash for growth, any publicity was good publicity. That has been the slogan of more than one successful entrepreneur who later modified the approach for pragmatic or ethical reasons. Meanwhile the Ubervolk continue their search for global success for a powerful idea.

Tuesday December 9th

Über ban in Delhi by Transport Authorities after an alleged rape in a Uber taxi, Friday December 6th.

To be continued

[Comments and suggestions from Uber users and leadership students are particularly welcomed]