Puma Adidas rematch as Bayern beat Dortmund in the Champions Cup

May 27, 2013

Bayern DortmundThrough a series of coincidences, the 2013 European Champions cup final between Bayern Munich and Borussia Dortmund was also a reminder of the historic rivalry between the Puma and Adidas firms

The Champions League football final [May 25th 2013] took place in Wembley stadium before a capacity crowd. The fancied Bayern Munich eventually overcame plucky resistance from opponents who also had chances to win.

Puma Adidas

By coincidence, Bayern was sponsored by Adidas and Dortmund by Puma, two brands which have a remarkable historic rivalry. You can read about it in Leaders We Deserve [2009] in a post which describes another football match which attempted to head a seventy year old rivalry:

The charity Peace One Day plays a part in peace initiatives around the world. On September 21st, among those symbolic actions were those taken by Puma and Adidas, two firms whose existence reflects a long-lasting family feud within a small Bavarian township. They played a football game football together and watched the movie “The Day after Peace” by Jeremy Gilley, director and founder of PEACE ONE DAY.

The Adidas Puma story seems right for a Hollywood movie. In the 1920s, two brothers grew up and worked in the laundry shop owned by their mother in the 1920s. They started in business together with a shared idea which created the marketing of clothing exclusively for sporting activities. In the 1930s they equipped Jesse Owens for the 1936 Olympics in Berlin [a story in itself]. But the brothers rarely agreed over anything, and sibling rivalry must have contributed to the split into two firms, still operating in close proximity in a little township in Bavaria.

Whatever, the story tells of a feud during the 1939-45 war which was to split family and employees in the little village of Herzogenaurach for decades afterwards. Today, the old rivalries are mostly muted and symbolic. The Day of Peace celebrations confirmed existing practical realities of life in the township.

Branding wars

As Reuters reported [May 2013]

Adidas is the long-standing kit supplier to Bayern and owns a stake of around nine per cent in the Bavarian club, while Puma became the sportswear partner of Dortmund a year ago.
However, while Adidas and U.S. rival Nike dominate a football market estimated to be worth up to 4.5 billion euros, Puma is playing catch-up after years of focusing more on fashion than performance sportswear.

Its decision to partner with Dortmund yielded an instant return when the club made it to the Champions League final – the biggest prize in European club football and [attracted] a global television audience of over 150 million …[According to reports in the English media ]Puma are set to agree a deal worth more than 30 million pounds a year to provide the kit for English Premier League club Arsenal, replacing Nike.


Peace One Day: The Adidas Puma Story

September 20, 2009

Peace One Day

The charity Peace One Day plays a part in peace initiatives around the world. On September 21st, among those symbolic actions were those taken by Puma and Adidas, two firms whose existence reflects a long-lasting family feud within a small Bavarian township

A news item this week [Sept 17th 2009] tells of the origins of the international sporting equipment firms Puma and Adidas. The point of the story was that the firms have been bitter rivals since splitting, over sixty years ago. Now, leaders of the rival firms were to make ‘a historic handshake’ as one of the Charity’s events planned for 21st Sept 2009.

Background

Peace One Day (POD) was founded by film maker Jeremy Gilley in 1999. He was to became a publicist for and then partner in peace initiatives around the world. By 2006 he and POD wereassociated with various high-profile events with world leaders such as Kofi Annan, the Dalai Lama, Shimon Peres, and Mary Robinson.

Considerable praise has been heaped on both charity and the humanitarian leadership of its founder.

The organisation has survived critical setbacks: one high profile documentary filmed at the United Nations in New York lost much momentum as it took place as the twin towers disaster was unfolding a few miles across town.

The unique marketing concept of POD is the focussing of its events on the same day [September 21st] each year. There is no specific significance of the day historically.

The Adidas/Puma event of 2009

Herzogenaurach, Germany, 17 September 2009 – It will be a historic hand shake: In support of the peace initiative PEACE ONE DAY the two sportswear companies adidas and PUMA will shake hands for the first time after six decades. As a sign of amicable cooperation, employees of both companies will play football together on Peace Day, 21st of September, and subsequently watch the movie “The Day after Peace” by Jeremy Gilley, director and founder of PEACE ONE DAY. These events will be the first joint activities of both companies since their founders Rudolf and Adi Dassler left their shared firm and established Adidas and PUMA.

The Adidas Puma story seems right for a Hollywood movie. In the 1920s, two brothers grew up and worked in the laundry shop owned by their mother in the 1920s. They stared out together in business togther with a shared idea which created the marketing of clothing exclusively for sporting activities. In the 1930s they equipped Jesse Owens for the 1936 Olympics in Berlin [a story in itself]. But the brothers rarely agreed over anything, and sibling rivalry must have contributed to the split into two firms, still operating in close proximity in a little township in Bavaria.
The family rift is said to have deepened during the war, when a remark about “the B********s returning” during an air raid was taken as cruel rejection of members by one side of the family as others scrambled for the safety of an air raid shelter. It was later claimed the remark referred to a returning flight of Allied aircraft not to family members fleeing for their lives. Whatever, the story tells of a feud which was to split family and employees in the little village of Herzogenaurach for decades afterwards. Today, the old rivalries are mostly muted and symbolic. The Day of Peace celebrations confirm existing practical realities of life in the township.

Leadership Issues

The story introduces a range of leadership issues.

What strategy is suggested which might be of interest to establishing a not-for profit organization charity?

Might founder Jeremy Gilley be an example of servant leadership?

How important is symbolic leadership in establishing such an organization, and why?

What contribution might such efforts make to wider humanitarian efforts against war and towards peace processes?