Formula 1 heads for Sochi and the Russian Grand Prix, where a huge PR budget has been described as producing an example of a modern day Potemkin village
The Telegraph came up with the brilliant analogy of the Sochi site as a modern-day Potemkin village.
Catherine the Great, accompanied by a gaggle of courtiers, made an unprecedented six-month trip to Novorossia – literally ‘New Russia’ – now the much disputed and fought-over territories of eastern Ukraine. As governor of the region, Grigory Potemkin, a favourite and lover of the empress, was tasked with impressing Russia’s allies along the journey.
The tale goes that Potemkin’s men would assemble mobile villages, dressing up as peasants, before moving the settlement down the Dnieper River overnight for inspection by Catherine the next day. The notion of a ‘Potemkin village’, a facade concocted to hide an undesirable reality, was born.
The Sochi Autodrom, more than 300 miles away on the shores of the Black Sea, has all the hallmarks of a modern-day Potemkin village.
Similar to a simulacrum?
I have been looking for a way of explaining a simulacrum for students of symbolic leadership. A simulacrum is a term for a representation of an original that never existed.
Maybe, in future I will offer Potemkin villages, and The Sochi Autodrome to my descriptions.