From a distance, the store in Los Angeles looks like a Starbucks coffee shop. Except the premises are labelled Dumb Starbucks. Coffee in cardboard cups of familiar-looking colours is offered.
There is an interesting blurring of the line between art and reality, which is sometimes a deliberate effort on the part of the artist. Even this blog post could be seen as either a comment on a possible legal issue or as a review of a piece of performance art…
To go more deeply
Later it emerged that performance comedian Nathan Fielder was behind the rather successful stunt
See the gastronomy site which alerted the world to the Los Angeles pop up store
The ‘store’ was quickly shut down after only an hour. The @DumbStarbucks twitter account appears to be inactive [6am GMT February 11th 2014]