What is Twitter’s New Business Model?

October 19, 2015

Major changes are announced by Twitter. The company is cutting back on staff and reorganizing its leadership. But will it find a new Business Model?

One of persistent questions in the business press has been ‘what is Twitter’s business model?’ The company has grown sensationally but always on its potential to make money rather than short-term profit. In that respect it is similar to Amazon. LWD subscribers will find several posts on this topic.

Turnover of senior executives

Over the last few months there has been a rapid turnover of senior executives at Twitter. Its head Dick Costelo departed in July when a Board reshuffle saw its brilliant entrepreneurial co-founder Jack Dorsey return in a transition role as CEO.

This resulted in a sideways move for a Twitter insider Adam Bain, who was considered a candidate to take over from Mr Dorsey who was seen as more of an ideas man with great inspirational and motivational skills.

Then earlier this month, [5 October 2015] Dorsey’s interim position was reclassified as a permanent one as CEO. This left unresolved a possible clash of interests with his involvement with Square, a fast growing mobile payments company in which he still retains executive responsibilities. As the new CEO, Mr Dorsey acted swiftly and announced major staff reductions at Twitter in a major restructuring plan.

Here comes Omid

One week after his appointment, Mr Dorsey also announced the arrival of Mr Omid Kordestani, an influential figure at Google whose reinvention of its corporate self as Alphabet may have contributed to Kordestani’s move to new challenges at Twitter.

Outsiders considered that further moves are required to give the company stability and coherent leadership. The official role of Mr Kordestani is as executive chairman. It remains to be seen how the leadership roles at Twitter will play out, and how the Company will redefine its business model.


The Twitter Manifesto

April 23, 2015

ManifestoGood morning and welcome to the launch of the Twitter Manifesto. I speak on behalf of our great spiritual leader Stephen who is fasting for forty days as a gesture of his humility

He has trusted groundlings such as myself to capture his will (if not his incomparable wit) in presenting our Manifesto to the world.

Today is a further step forward to millions of tweeters who until now have no representation in any Parliament outside the twittersphere. Our pledge is to work towards a referendum for an independent Twittersphere.

The digital click

We seek a poll  based on a simple digital yes or no click, on the question:

Should The Twittersphere be granted complete political and economic independence from any outside influences?

Our Manifesto outlines the overwhelming case for a yes vote, and the steps we, The Twitter Nationalist Party, intend to take, to secure such an outcome

Our triumphal journey

First, I would like to indicate the enormous strides taken by twitter as the dominant global communication movement over the last ten years. Since our inception in 2006 by founding fathers Jack Dorsey, Evan Williams, Biz Stone and Noah Glass we have gained worldwide popularity.

The ecstatic formation

The conception took in a pronged day of ecstatic frenzy held by board members of the podcasting company Odeo. Within months, the enlightened ones had formed Obvious Corporation and acquired Odeo, together with its assets.

By 2012 our 100 million users were posting 340 million tweets every day. EVERY DAY. Now, at the start of 2015, we are proud to report that number has grown to an incredible 500 million users, over half of whom are dedicated and serial tweeters.

From Larry to Twitter Bird

In that year, we unveiled the replacement to the beloved Larry the Bird with an updated icon we have called “Twitter Bird” .

Our triumph over naysayers

In 2014 we triumphed over a cynical world of naysayers who doubted that we had a business model, and launched our glorious Initial Public offering.

Over a tumultuous decade, we  have overcome many setbacks. Vicious and spiteful individuals attempted to abuse our high moral intentions with outbursts of malicious trolling.

Our achievements

Twitter has been used to organize protests, sometimes referred to as “Twitter Revolutions”, which include the Egyptian revolution, (2011) The Arab Spring, (2009–2010) and other outburst of e-activism. Twitter has proved itself as an effective emergency communication system for breaking news. For example, The Boston Police tweeted news of the arrest of the 2013 Boston Marathon Bombing suspect through our services.

Today, Twitter is used in scientific studies to track epidemics and acts to signal natural disasters such as bush fires.

Truly, Twitter is the global political movement of the future, and I commend it to all for your support in achieving our noble goals.

And now for your questions

Thank you. And now for your questions, (in no more than 140 characters, please).