You heard it here first. LWD has been monitoring the entrepreneurial leadership at Hawkeye, long before it was taken over by Sony. Our students have predicted its diversification into football monitoring technology since the takeover.
A surprise defeat
Last week, we reported a surprise defeat [April 3rd 2012] in its efforts to provide its well-established system for the forthcoming Football World Cup in Brazil. The victor was an even younger and less well-known German organization known as Goal Control.
After a defeat, victory
Yesterday, [April 11th 2012] The Premier League clubs announced that they would be using the Hawkeye system next season to prevent goal-line errors. The Lampard ‘goal that wasn’t’ [England versus Germany, World Cup 2012] has been mentioned as a contributing factor in the decision to accept the new technology. I assume it was a rational decision to chose the UK [Japanese] system over the German one…
On slips cups and lips
If I may be permitted another editorial cliché, there may be many a slip between the [World] cup and lip. Or at least between winning the first battles and winning the war for competitive leadership in football. Goal Line technology is seen as no more than a first-stage in the process of change in football.
This is an updatable blog. Fresh information will be supplied as it emerges.
The German company Goal Control won the battle for installing goal line technology in football over the earlier favourite Hawkeye.
The decision was announced yesterday [April 3rd 2013] by Football’s international governing body FIFA.
The British-based company Hawk-Eye has been frustrated in its attempt to supply goalline technology at the Confederations Cup in Brazil this summer, and most likely at next year’s World Cup, after Fifa surprisingly awarded the contract to the German company, GoalControl.
Its system, GoalControl-4D, uses 14 high-speed cameras located around the pitch and directed at both goals and was selected by world football’s governing body ahead of three other Fifa-licensed technology providers, including Hawk-Eye. While losing out on the contract represents a blow to the British firm, it still aspires to provide goalline technology to the English domestic game and is one of four companies still in talks with the Premier League and the Football Association over the potential introduction of a camera-based system as early as next season. It will compete again with GoalControl, GoalRef and CAIROS for the honour to provide a system for the 20 Premier League grounds and Wembley.
Hawk-Eye has expressed its disappointment at losing out on the contract. “Sport teaches us many lessons, including accepting defeat graciously and having confidence in your ability to bounce back strongly,” it said in a statement. “Hawk-Eye wishes Fifa and the appointed goalline technology supplier every success at the Fifa Confederations Cup 2013.”
Declaring an interest
Regular subscribers to LWD will recall that we identified HawkEye as a fine example of a high technology company with an entrepreneurial leader. We also speculated on its future after being taken over by Sony. Students studying the case pointed to the football market as a promising future development for the new company.
What happens next?
The statement by Hawkeye is heartedly upbeat. Meanwhile, we will now dig more deeply to learn more of the story of the late-entry by Goal Control which claimed victory in the first battle over goal line technology. The company website is less than helpful in this respect.
FIFA, through its rule-making panel known as IFAB, approved goal-line technology last July, when Hawk-Eye and GoalRef passed the rigorous testing process. Those systems were tested at the Club World Cup in Japan last December, before Cairos and GoalControl had even been licensed.