Individual brainstorming: Finding a strapline for a new website

July 26, 2016

 

 

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As a one-time practitioner of brainstorming approaches, I found myself recently putting the rather old-fashioned technique to use.  I needed a strap-line (marketing slogan) for a new web-page.  I report on the results as a case example for entrepreneurs, project leaders and creative designers.

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Book review: Seeing What Others Don’t

June 7, 2015

Bisociation KoestlerOne of the most contested aspects of creativity is the act of creation itself. Research psychologist Gary Klein is the latest author to examine the process

The act of creation has been associated with insight arguably since the origins of the myth of Archimedes and his eureka bathtub moment. Even the prestigious and very serious American Association for the Advancement of Science calls its breaking news site EurekAlert.

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