Premiership wins a license to print money, but who profits?

Claudio Ranieri

While international success continues to elude English football clubs, its Premiership has acquired a license to print money. But who profits from it?

Next month, the European Football Championships begins.  Of the so-called home nations, England, Northern Ireland, The Republic of Ireland, and Wales have all qualified. Scotland, riding high politically in its efforts to make a break with the rest of the United Kingdom, continue the Brexit process by making a break from qualifying this time around.

In a league of its own

But financially as well as literally, England is in a league of its own. The Premiership continues to strengthen its economic prospects. This is rather strange, as its success is not matched by the performance of its international team, or of its Premiership big hitters. In recent years these have been Manchester United, joined by billionaire backed Chelsea, together with the Mancunian noisy neighbours City, and the well-heeled Gunners of Arsenal.

Even the iron rule of ‘big bucks rule’ broke down this season, with the thousand to one outsiders of Leicester winning the premiership. [Manager Claudio Ranieri pictured above.]

What is happening? Where will it all end?

Deloitte, a financial organization, takes a favourable view. The future is bright.

This is based on financial projections. As another commentator remarked,

Football is the global sport.  Interest is still growing. The Premiership is the hottest football franchise of all, with huge TV rights, sponsorship, and is increasingly attractive to all vut a few of the the top players.

As with the current EU debate, the argument could be contested, but it carries some weight. Football Premiership style is fast and exciting. It is also technically rather flaky, and more physically demanding than other top leagues such as those in Spain and Germany.  The recent results in the top team competition, The Champions League, confirm this point.

The Leadership Question

On the leadership front, the general position is that top clubs seek out the top international coaches.  Manchester City has moved to obtain Pep Guadiola to add the final piece to the jigsaw puzzle to become world beaters.

The response from Manchester United was to hire the self-styled special one Jose Mourinho to nullify any competitive advantage.

A great coach might be a necessary ingredient for success. Necessary but not sufficient.  And a coach may achieve great results with fewer resources than the competition.  Jurgen Klopp (now galvanizing Liverpool, and Mourinho started his rise to fame that way, as did Brian Clough a generation earlier, and arguably the great Sir Alex Ferguson, whose shadow Jose now has to step away from. Such a coach will attract and retain the key match winning players also needed.

 

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