The creator of Spider-Man and many Marvel characters reveals how his fertile imagination is triggered
He was talking to a BBC reporter recently [March 2016] about his creative processes. His story matches dozens I have come across from creative individuals. According to Lee, he was looking for a new character when noticed a fly on the wall, and started playing around with ideas about a super-hero that could fly. He didn’t mention the great Superman, but in some way that didn’t matter, because he started adding ideas that would build on his first thought.