I have little doubt that Martha Lane Fox (Baroness Fox of Soho, and founder of the Last minute dot com company) started something important in the 2015 Dimbleby lecture last night [March 30th, 2015]. Her presentation was an elegant masterpiece of rhetoric for a digital age she has already helped shape.
The core of her argument to me is a simple message directed initially at a UK audience, but one that has resonance around the world. Information Technology has given us the potential for doing much more than we are for the common good. Yet it needs independent and firm monitoring to avoid abuse, not least through State-sponsored surveillance.
And without a PowerPoint in sight
Whereas others in public life have making this point every day (in lastminutepowerpointdotcom fashion), very few of us have the talent of MLF, who reminded us that PowerPoint is not obligatory to communicate a message effectively.
The self-fulfilling prophesy
Even if, like me, you missed her talk in real time, you will be able to recapture the moment easily. [In the UK you can see it on the BBC iplayer available for another 29 days ] There is further traction because Martha Lane Fox has a follow-up plan to mobilize public opinion behind her ideas. Partly, through the capacity of the web to capture and transmit messages to us all. Here we a self-fulfilling aspect of her message.
The follow-up: Doteveryone
The follow-up is the doteveryone Movement announced at the lecture, and created with the intention of influencing powerful leaders to contribute more to a new age of e-responsible actions. Doteveryone will go viral.
The lecture as a treasure trove of tweets
The lecture is worthy of close study by students of leadership. It might also have been written for mining its numerous sound-bites into memorable tweets. If you are among those tweeters transmitters of inspirational sayings, it could keep you going for several months.
To be continued