Tennis has followed cricket by introducing a short format of the game using technology to support it. Football appears to be struggling to do the same
‘It will ruin the game…It will never catch on….’ Listen to the inevitable cries against sporting innovations which have echoed down the ages.
Cricket’s Big Bash
Cricket’s short form is bringing in new audiences to the format of twenty overs per team, with additional rules to permit more control of time, and so better advertising breaks. Technology reduces human errors by umpires. Gambling is promoted as heavily as the cricket. That’s the heady mix given another boost with The Big Bash competition invented in Australia. Brilliant name isn’t it?
Now for tennis, the Fast4 event
Now another Ozzie-inspired sporting innovation in marketing the fast form of tennis. One advertisement for Fast 4 tennis had Federer and Lleyton Hewett bashing tennis balls between to two fast-moving speedboats. Another great marketing image.
Here come the curmudgeons
The innovations bring out the curmudgeonly spirit.
Oliver Brown of The Telegraph was at his most elegant and nostalgic in defense of the slow.
Hitting balls from a speedboat in Sydney Harbour, Federer has been proselytising the message of his friend Lleyton Hewitt’s ‘Fast4’ tennis idea, a format where the first to four wins the set, where deuce games are resolved not by an advantage system but by sudden-death points, and where players are banned from sitting down at a change of ends.
There is much to admire about defenders of tradition. In more optimistic spirit, it might be argued that the new format offer survival chances for cricket which has already moved from timeless test matches to a not very fast five day format. Tennis has abandoned play to a finish five set matches.
Football and Fifa
FIFA is gallantly retaining its traditional administrative format, with Sepp Blatter seeking re-election as President for the fifth time. The forces of modernization are backing young pretenders with creative plans of amber cards and sin bins.
A bookmaker is sponsoring the celebrity footballer David Ginola to stand for election. But will a fighting fund of a few million euros be enough to prevent the long form of the Presidental game being played by the wily Blatter?