Sexism ain’t what it used to be

August 29, 2014

A patronizing ad by the ‘better together’ campaign has prompted a rerun of MSN’s   21 1950s ads from the United States, now considered as illustrations of prevailing attitudes towards women

The montage makes a promising introduction to a leadership workshop on cultural diversity and discrimination:

With the Better Together campaign’s recent advert “The Woman Who Made Up Her Mind” lampooned by opponents as being hopelessly sexist and dated, MSN looks at the adverts that have perpetuated female stereotypes and patronised women.

 

In the No campaign’s advert, a women sits down to have a cup of tea and makes glib comments about how her husband Paul “will not leave off” about the referendum. She calls Alex Salmond “that guy off the telly” and tells viewers “there are only so many hours in the day” to make a decision.