Global Events and Hand-clapping

What’s a nursery-rhyme got to do with global events? Plenty. This little song has received nearly 20,000,000 hits on its YouTube platform. And that’s a pretty global event, and some exposure

How did I become one of the 20 million consumers of the YouTube video? Through that phenomenon of discovery by surfing around. In other words mostly by accident while looking for something else. One day we will have a better idea of how images and words impel people to ‘pass it on’. At the moment it passes for a mysterious force known as viral marketing, which operates thanks to the Internet

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