Social Networking and The Manchester Method

manchester-method-as-a-community-of-learning.ppt

The Manchester Method is offered as a case example of an educational innovation which can be analysed within a complex social network

Which sounds very grand and scholarly. I had been offered a ten-minute slot to discuss The Manchester Method at a workshop for educational experts.

Ten minutes is a rather brief time for a public presentation. I consoled myself with the thought that this was five time longer than was granted to the candidates for the Labour Party deputy leader debacle last night.

I futher consoled myself with the thought that one of my points was an example of a realistic leadership challenge in which MBA students were trained to make a one-minute elevator pitch.

So, assisted with such psychological Dutch courage I stepped up to the plate, and attempted to summarize over thirty years of work known as The Manchester Method which has been carried out by a community of practice extending out from my academic homebase of The Manchester Business School, within The University of Manchester, England.

The gentle art of knitting

It is a well-known fact that academics are prohibited from publishing the same idea in more than one scholarly journal. It is less well-known that academics are skilled at the art of knitting a variety of patterns, thus conveying the appearance of producing new product after new product, with minimum change of procedures.

I was thus able to draw on the basic principles of The Manchester Method, outlined in an earlier post.

These were then knitted to meet the request of the workshop organizers to ‘do something about social networking’

Manchester Method as Social Networking

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