I’m not supposed to tell you this … but how to get a job with Yahoo

May 14, 2007

buzz_amazon.jpgIt’s a secret. But one thought leader who is called Mark Hughes has leaked the secret. You can find it in his book buzzmarketing. So I’m doing the same thing to show you how to get a job with Yahoo.

First: Buzzmarketing

Mark Hughes knows a bit about buzzmarketing. How to get people talking about you, yes you (well actually, about Mark, but all in good time, it does apply to you and to getting that job you are dreaming of.)

To get people talking about you, you create a buzz. People start to talk about you. Eventually people start coming back at you. Mark Hughes tells the story of the little town of Halfway in Oragon. Using his approach he got everyone talking, after he persuaded the town it would be a great idea to earn some free publicity. The idea was put in place. The town renamed itself half.com. The web-publicity worked its magic, (or so Mark tells us).

Later, he pulled together his experience in buzzmarketing, and came up with six ways to get people talking about your idea, and therefore about you.

The secret of secrets

Now I’m going to leak the secret. It’s not even sneaky, because I’ve done it in a win-win way (I hope). I’ve added to the buzz about Mark Hughes as a leader we deserve, and maybe tested out if it attracts some folk to Leaders we Deserve. Get it? The secret is to give away a secret. That’s how the web works. To them that give away, shall it be given.

So what’s the secret of getting a job at Yahoo?

You buzz them. Someone I know was going to write a blog called jobless but hopeful. He tried the idea out on people. Like me. He also did other buzzy things like organizing campus visits for other jobless students. (I hope he comments about this). So what happens. The employers come on Campus. And guess who gets the most job offers? Yes, ‘employed and still hopeful’

Another student who is also a PhD in something on the hard side of quantum physics taught me about buzzmarketing. Which is why I’m writing this post. I understand he’s inviting Yahoo on to Campus, and after that Mark Hughes. (Sorry, Mark Hughes, buzz marketer not the Football manager).

He’s a really cool buzzy guy for a PhD. Maybe he’s figured out how to become employed. Maybe with Yahoo. Then, to load the bases, he tells everyone to turn up in business dress. I ask you? What’s the chances Yahoo don’t rate formal dress? I think he’ll be up there but not frocked up in business gear. That’s another secret for getting a job with Yahoo.

Magna under the microscope over Daimler Chrysler

May 14, 2007


Canadian firm Magna comes under renewed scrutiny as a potential bidder for Chrysler through its recent backing from Russian billionaire Oleg Deripaska. As the complex leadership story unfolds, a new suitor, Cerberus appears centre-stage.

Stop Press

The following addressed the Chrysler deal as most commentators saw it in early May. I added the last paragraph as Autoworld blogs began touting a new suitor for Chrysler. By the end of the day (Monday 14th May) the whole post appears to have been overtaken, as I cautioned:

How to make sense of it? It’s worth bearing in mind there may still be other players waiting to enter the drama. There may still be a few more twists and turns before we find out Chrysler’s fate.

The twist came sooner than I expected, with the dramatic news that US private equity firm Cerberus Capital Management is to buy a majority stake in Chrysler

The Original posting follows ..

The future of Chrysler has been the subject of increasing speculation since Dieter Zetsche, Chief executive of parent Daimler Chrysler, admitted recently that the group has started negotiations with a number of parties about its sale.

A firm mentioned as interested in acquiring Daimler is Magna. The firm is a relative newcomer, founded by an Austrian entrepreneur Frank Stronach. Mr Stronach emigrated to Canada in the 1950s, and built up a successful auto-business. One of its interesting features is its Governance structure. According to the company web-site,

In 1971 Mr. Stronach introduced his management philosophy, known as Fair Enterprise, to Magna. Fair Enterprise is based on a business Charter of Rights that predetermines the annual percentage of profits shared between employees, management, investors and society, and makes every employee a shareholder in Magna. These rights are enshrined in a governing Corporate Constitution.

Enter Oleg

There has been substantial investment by a Russian organization Basic Element, headed by Oleg Deripaska. [Photo above by A. Sazonov, from MosNews Archive]. Rated up there with Ambramovitch as one of the world’s richest individuals, Oleg dominates the Russian metals industry through his RUSAL organization.

The story was picked up by Forbes:

A Russian industrial conglomerate will sink $1.54 billion into auto parts supplier Magna International Inc., raising speculation that the Canadian company is generating cash for a bid to buy Chrysler …After the annual meeting, Magna founder and Chairman Frank Stronach said he did not think the investment would have any bearing on the company’s efforts to buy Chrysler, although he thought the Russian partner would make Magna more attractive to Chrysler’s German parent, DaimlerChrysler AG.

While Magna continues to receive attention, the Russian connection, and alleged side-deals leave some doubt that the move will be straightforward.

Leadership issues

The story is replete with leadership issues. This is partly because of the different levels at which it is playing out. Considering the parent company Daimler Chrysler with its celebrated and wealthy leader, Dieter Zetsche broadens it to a global scale. Enter a Russian entrepreneur in cahoots with a Canadian business leader. Then there is Chrysler, still a large outfit, and one of the gang of three ailing American auto-giants, with its increasingly beleaguered leader, Tom LaSorda, a former GM executive.

How to make sense of it? It’s worth bearing in mind there may still be other players waiting to enter the drama. There may still be a few more twists and turns before we find out Chrysler’s fate.